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News

VERTIC - Purism coupled with innovation


3 February 2012

Be different? With pleasure! Above all, if you make such an exciting presentation like the Vertic from Senator. The innovative porcelain cup embodies absolute purism and ultimately celebrates a successful premiere.

Purism is the right keyword to characterise the nature of the Vertic. For example, this is characterised by the clear perception of the newly-shaped, design handle with a double bend, which immediately catches the eye. The logical consequence: Logos applied to the advertising area close to or on the grip are even more noticeable. Naturally, discrete advertising messages can set the scene in an unforgettable way through allround imprints on the body of the cup.

With all of its puristic independence, the Vertic is extremely practical: Thanks to its cylindrical shape, the porcelain mug can be stacked, thereby saving space. It clearly comes into use preferably in the gastronomy and office areas. Endless variety with extraordinary possibilities of personalisation are the other keywords. Direct Print (really good in printing lines), Transfer Print (best suited for half-tone printing and perfect for gradients), ALL OVER PRINT (full-area printing), ALL OVER PRINT PLUS (complete area coverage), LOGO 4U (deep and structured effect) and COLOUR 4U (full colouring) lend every advertising message a perfectly suitable impression – and thereby impressively demonstrate just how personal a porcelain cup can be.